20 BILLION DOLLAR
Why the title The 20 Billion Dollar Diet?
Americans spend more than $20 billion annually for weight loss plans, books, supplements and “fat-burning foods.” Still, according to a Gallup poll, the obesity rate is higher than ever. More than half of Americans say they are trying to drop some weight, but fewer than one in five individuals succeed. The 20 Billion Dollar Diet integrates cutting-edge nutritional, neurological, and psychological research with a personal success story so that dieters can achieve a healthy weight without spending another penny. Moreover, authors MacDonald and McManus think that their advice is worth 20 billion dollars.
Why are Americans getting fatter?
There are many factors that contribute to the increasing obesity rates in America. First, we live in an obesogenic environment that promotes excessive weight gain and produces obesity. As the Harvard School of Public Health says, “The world in which most consumers live makes choosing healthy food very hard and choosing unhealthy food very easy. It’s truly a toxic environment that eats away at healthy lifestyles and promotes obesity.” Tasty and cheap fast food and successfully marketed junk food are two factors that contribute to our obesogenic environment. Secondly, for many Americans, eating is an automatic and involuntary response to hyperpalatble foods. Weight-loss success involves mindfulness, ownership of your diet, and identifying and deferring immediate gratification. Thirdly, the majority of Americans just don't know what to eat. The 20 Billion Dollar Diet simplifies what your body needs and what foods will fulfill your daily nutritional requirements.
What makes The 20 Billion Dollar Diet different from other weight-loss books?
First, The 20 Billion Dollar Diet combines the success story of a former yo-yo dieter with cutting-edge research from over 500 scientific articles. There is no other book on the market that involves this degree of research. Second, the book presents interactive guidelines so that readers can take ownership of their lifestyle and eating choices.